Journey With Global Brands
Work Experience
Varsity Brands
November 2023 - Present
Director, User Experience Design
Varsity Brands is an American apparel company focused on sports and academic apparel. With its operations split among two major subsidiaries, including BSN Sports, a distributor of sports uniforms and equipment and Varsity Spirit, which produces apparel and competitions in cheerleading.
ROLE: Deliver best-in-class customer-first experiences that elevates the student experience in sport, spirit, and achievement. Define, strategize and execute UX strategies, applying expertise in research techniques, user-centered design, information architecture, interaction design, and user testing. Responsible for seamless digital experiences of internal and customer-facing products and services.
Capital One
March 2021 - October 2023
UX Design, Manager
Capital One revolutionized the credit card industry with data and technology. Today, Capital One is the sixth-largest bank, committed to bringing ingenuity, simplicity, and humanity to banking.
ROLE: Focused on innovating products and services that improves the lives of over 4.5 million customers and by leading teams in best in class UX research, design strategies, and execution.
Oversight of customer research, design strategy, and implementation of human-centered design driving digital transformation across LOBs.
Facilitate the planning, strategy, and execution of design initiatives achieving business performance goals while decreasing high-risk practices.
Daily interaction with senior leadership aligning business objectives, and customer needs achieving best in class design practices.
Responsible for mentoring design professionals across multiple experiences and hiring top talent supporting all job families
AT&T
June 2020 - March 2021
Product Design Team Lead - Consultant
AT&T is a multinational telecommunications company that is the largest mobile and fixed telephone service provider in the United States.
ROLE: Led user experience strategies, user research and lean design integration of Global HR Service's digital platform and the employee resource management process. UX oversight of Kforce's UX design team delivering best in class UX design of an internal tool used by field technicians.
ACCOMPLISHMENTS
Increased cost savings of AT&T's Global HR Services programs through the implementation of UX strategies and design thinking methods impacting 280,000 employees.
Increased user efficiencies of 40,000 customer facing field technicians by delivering intuitive mobile application solutions using design thinking methodologies.
Successfully executing SLAs using lean design process and rapid prototyping.
Kforce Consulting Services
September 2016 - February 2020
UX Practice Director
Kforce is an award-winning professional staffing and solutions firm that provides strategic partnership in the areas of Technology and Finance & Accounting services.
ROLE: UX Practice Director driving the growth of professional services including oversight of custom teams performing design strategy, research, design and execution of client projects.
ACCOMPLISHMENTS:
Exceeded $10M in business development and portfolio management of Fortune 500 clients' UX design initiatives.
Led the UX program and provided strategic guidance of 120 UX professional across three regions of a Fortune 50 company.
Increased the design community footprint by 50% across national markets.
Facilitated Design Thinking workshops with Fortune 500 company executives driving new business and sustaining strategic partnerships.
Vertafore
July 2015 - August 2016
Senior Lead Digital Experience
Vertafore is a software solutions partner for independent insurance agencies, brokers, MGAs, and carriers to help them better manage their businesses and processes to grow revenue and be more profitable.
ROLE: Led the user experience initiatives of two Vertafore flagship products; a cloud-based CMS application and a data visualization application for strategic business process and reporting.
ACCOMPLISHMENTS
Successfully facilitated bi-weekly research sessions with customers to gain qualitative insights, gather requirements for product strategy, and to validate concepts for future product initiatives.
Mentored junior designers and interns in the product design process and stakeholder presentations to successfully develop their leadership skills.
Championed customer first design thinking methodologies across product teams, stakeholders, and clients by facilitating Design Thinking workshops.
AT&T
December 2009 - July 2015
Senior UX Design Lead
AT&T is a multinational telecommunications company that is the largest mobile and fixed telephone service provider in the United States.
ROLE: Led a user experience design team of 12 professionals executing qualitative and quantitative research, ideation & design concepting, and rapid prototyping.
ACCOMPLISHMENTS:
Increased B2B product and service sales by 15% year over year.
Created and implemented a universal modular design system decreasing development cycles from 9 month averages to 2-week sprints and 24 hour deployments.
Art directed and designed B2B mobile solution marketing campaigns including iconic Apple product launches increasing online sales by 10% year over year.
Co-led bicoastal interaction design team providing training and design direction.
Classmates.com
May 2007 - November 2009
Senior UX Design Lead
AT&T is a multinational telecommunications company that is the largest mobile and fixed telephone service provider in the United States.
ROLE: Led a user experience design team of 12 professionals executing qualitative and quantitative research, ideation & design concepting, and rapid prototyping.
ACCOMPLISHMENTS:
Increased B2B product and service sales by 15% year over year.
Created and implemented a universal modular design system decreasing development cycles from 9 month averages to 2-week sprints and 24 hour deployments.
Art directed and designed B2B mobile solution marketing campaigns including iconic Apple product launches increasing online sales by 10% year over year.
Co-led bicoastal interaction design team providing training and design direction.